OpenX supplies publishers with entry to a sturdy programmatic Market. With their flagship support, OpenAudience, OpenX presents publishers beneficial insights into their audiences.
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
At present, the most well-liked exchange, Google Advert Exchange delivers publishers use of each of the advertisers in AdSense in addition to extra quality/significant model advertisers.
And if issues go Erroneous, you’ll have to have to barter and comply with up several instances to ensure you’re paid out. (In distinction, Snigel takes treatment of this and pays you in time irrespective of whether the SSPs have paid them).
Sharethrough is an additional ad exchange that concentrates on good quality, targeted adverts. As opposed to give attention to one vertical, they get top quality advertisements by separately deciding upon publishers and advertisers with human team.
Supplies a clear and economical Market for serious-time bidding, using a concentrate on quality and general performance.
An advert exchange functions being a pool of impressions that both equally publishers and advertisers can plug into working with SSP and DSP, respectively. At the time publishers increase their electronic inventory on an exchange, the DSP immediately matches the inventory to possible consumers, depending on the very best bid volume.
Learn what is an advertisement exchange, how it works, and What exactly are some great benefits of making use of it for each the advertiser and publisher. I’ve also bundled a listing of the top ad exchanges that may help you choose the finest one particular.
The technological innovation that drives ad click here exchanges has existed for some time, and it can be getting used to bridge the gap amongst publishers and advertisers.
OpenX is perfect for medium to significant publishers with a big level of traffic and a substantial inventory of ad Room.
To start with, advertisers get the aptitude to choose their target market dependent on their own small business Choices. This allows them to accomplish improved success from their promotion strategies.
With usage of around 692,427 websites, AppNexus provides lots of options for People aiming to advertise on the internet. It also features a proprietary gateway that offers access to premier advert exchanges and advert stock aggregators.
Google AdX is invite only. In case you don’t obtain an invitation, you could check with your Google account manager to evaluation your web site. Being a bare minimum, you’ll require:
The precursor of Xandr is AppNexus, a cloud-based software package platform that allows and optimizes programmatic marketing. In 2018, AppNexus was obtained by AT&T and put underneath the Xandr division, acting for a video promotion Market.